Fast track to the future of subscription businesses

The event began with Marco's presentation, which explored how we can rethink subscription journeys for business forecasting. He highlighted how we can use insights that go beyond mere glimpses into ARR and uncover the missing links that connect business users with dynamic customer journeys through past, present, and future of business outcomes.

He commented afterwards:

"Subscription businesses require a high-level of automation due to the continuous nature of recurring operations, which often involve multiple teams to interact on the customer journey. To enable a future that business users can interact with, collecting user-centric events and having a rule-based approach to business operations are two of the most important things subscription companies need to focus on."

The true nature of business intelligence

Boris, whose unparalleled understanding of business intelligence is widely respected, reinforced the need for user-centric insights and technologies that turn data into actionable information. 

He emphasized the outdated nature of legacy BI platforms, noting that "in 2021, only 20% of data and analytics decision-makers reported increased revenue as a primary benefit of using data and analytics". Today, business stakeholders still struggle to extract more value from data, a challenge often due to the delivery of non-actionable, siloed, and non-contextualized information.

He identified the future of BI as: 

"Impactful via insights-driven actions; based on augmented (infused with AI) capabilities; unifying all decisions, analytics, data sources, and data types; personalized for all user personas; based on adaptive, future fit technology; and pervasive—scaled across the enterprise and embedded in all digital workspaces or systems of work."

The dawn of a new era in subscription technologies

The presentations were followed by the unveiling of our highly anticipated Prospective Business Engine for the first time. The demonstration broke the mold within the subscription technology market, showcasing how its mathematical business backbone enables users to tap into real, actionable insights and operate in the future tense.

The demonstrations, contextualized by both presentations, were met with resounding praise and insightful questions that heralded a positive outlook for subscription businesses seeking a vibrant future in a competitive market.