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How the right tech helps you run your subscription business - Header – 2-1
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keylight named a Visionary in the 2024 Gartner® Magic Quadrant™ for Recurring Billing Applications

About the report

keylight positioned as a Visionary

This month saw the publication of the 2024 Gartner's Magic Quadrant Report for Recurring Billing Applications. Alongside other industry leaders and rising stars, keylight scored highly and consistently. This being the first time we have been recognized in the report, we were immediately positioned as a visionary in our field.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.  By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.*

Maturity & customer-centric approach

Understanding keylight's unique focus

keylight is a platform that's built for both B2B and B2C subscription businesses with recurring billing requirements. Within that framework, there are several key aspects to consider:  

Decade of customer-centric growth

Having been founded almost 10 years ago, keylight is still recognised as a young business within the sector but established in its expertise and is unique in its objective to work in partnership with customers. Customer experience is at the heart of what we do and the platform we have created, working on the basis of direct relationships with customers even at scale. 

This approach sets keylight apart from the traditional model of larger, venture capital-driven companies, which often have less direct connection with customers.

Empowering enterprise growth

keylight's data model is built with the intention of helping businesses to scale effortlessly. For enterprise companies migrating to keylight is about reaching digital maturity, having the capacity to respond to changes in the market and technology at pace and with ease. 

In addition to the functionality of the platform, we have always considered three key pillars to be essential in facilitating a combination of technical capabilities and company culture. They are: 

  • Mindset
  • Technology
  • Vision 

We believe that customer centricity is the magic ingredient that binds and defines a successful, scalable, sustainable subscription business. That means understanding that monetisation of the customer relationship requires a platform that offers more than a recurring service. It needs a dynamic approach that facilitates different forms of usage and features such as consumption billing, traditional one-offs, project-based billing and flexible bundling. 

keylight is a business platform designed specifically for subscription organizations. From a technological standpoint, configurability, logic and a modern technical foundation make it the most powerful subscription business system on the market, equipped with everything you need to operate and grow your business at pace and without barriers. 

Lots of businesses have their vision quickly limited and shaped by the parameters of the technology that they have. With the right technology, the vision leads the way and technology acts as an enabler to achieving it. Helping businesses to think and plan ahead for their future needs is a defining characteristic of the keylight subscription business platform.

Our vision

Building on keylight’s purpose

We believe, being recognized in the 2024 Gartner Magic Quadrant is a compelling affirmation for the team at keylight, giving us an assessment that informs both our customers and our future development.

keylight CEO and Founder, Dr Marco Sarich, said: "At keylight we have always striven to deliver a platform that doesn’t exist anywhere else in the market, supporting the everyday, current and future needs of thriving subscription businesses. As a team that has worked in other organizations supporting subscription companies, we have seen the frustrations that can occur and the unforeseen challenges that emerge in an ever-changing market. keylight has been designed with the flexibility to navigate those changes, both within individual companies and relating to the external landscape relating to competitors, technological advancement and consumer demand."

Gartner, Magic Quadrant for Recurring Billing Applications, Mark Lewis, Robert Anderson, 6 August 2024 *Gartner Research Methodologies, Gartner Magic Quadrant. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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