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Microsoft – 122-3

keylight Insights

Home to new concepts, strategical thinking, and a sophisticated approach to subscription business management.

Business Strategy10 min read

Subscriptions make digitalized healthcare a reality

Digitalization through subscription models opens up innovative avenues and increases potentiality in the healthcare and fitness sector.
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Business Strategy9 min read

The interlinked success of subscription models and internet of things

Bringing subscriptions and the IoT together begins with their similarities. They hone the connections you build between your systems and your customers.
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Billing Automation5 min read

Subscription billing vs. recurring billing: Two sides of the same coin

“Subscription billing” and “recurring billing” share similarities. Knowing which one fits your business needs can be challenging.
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Business Strategy8 min read

A multi-industrial outlook: Subscription businesses

The sustainability of a subscription business has been an incentive to embrace the development of associated models and technologies across industries.
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Business Strategy7 min read

Customer engagement: Converging digital data for subscriber trends

Proactive customer engagement needs connected systems that allow teams to juggle customers and products through a subscription ecosystem that works.
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Business Strategy5 min read

Customer experience: Personalisation throughout the sales cycle

Subscription systems require a different approach. They need to be designed with people in mind, and things built for people need end-to-end orchestration.
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