Predictive Analytics

Look into the future with your customers

Success is about more than preventing churn and recovering revenue; it's about understanding your customers.

Observe the right metrics and guide customers
to the next conversion path.

End-to-end
data collection

Our platform is a complete monetization ecosystem that allows subscription businesses to follow customers throughout the entire customer journey and understand their interactions with your business.

Event-driven
dynamic reports

Static reports are not enough to reflect how a customer interacts with a subscription. keylight is able to differentiate the right metrics and understand the evolution of the customer relationship.

Mathematical
modeling

We use advanced algorithms to build stochastic models, compute transition paths, and quantify uncertainties within an interconnected network of applications for businesses to predict outcomes and refine strategies.

Differentiated Events

Is it a trial conversion
or an upgrade?

Our system captures all events triggered by user interactions and derives automated processes from them. Metrics that influence strategies fundamentally can be automatically compiled so that your teams can observe the right behaviors and engage with the right measures that drive success.

Customer segmentation

Event sourcing

Rule-based modeling

Data tagging

Revenue classification

Data App

Stochastic Modeling

Anticipate outcomes
for critical decisions

What is likely to happen next when a customer switches to annual payment through self-service? Our user-centric approach and end-to-end capabilities allow us to build dynamic models based on the data points of every customer journey. Using probabilistic methods, our platform identifies both foreseeable and random variables that could affect the customer relationship. Predictions that take uncertainty into account help businesses minimize risks, reduce churn and protect revenue.

Parameter estimation

Transition path theory

Fuzzy clustering

Uncertainty quantification

Probabilistic propagation

Network dynamics

Scenario Simulation

See the results before
you start rolling out

It doesn't always have to be trial-and-error when experimenting with new pricing and campaigns. Configure test variables and our system will automatically calculate and quantify the impact on key metrics so that your experiments are optimized and set out to have positive outcomes.

Event-based forecasting

Monte Carlo simulation

Price experiments

Product launch preparation

Timeline optimization

Risk analysis

Campaign forecasting

Data Orchestration

Clean and consistent data
based on a unified model

Our platform is designed to work well with other systems. It can orchestrate and translate data flows along the customer journey and from a user's perspective. With an API-first architecture, businesses can also manage third-party input with keylight and export data to other enterprise systems.

Automated synchronization

Custom integrations

Data pipelines

State management

Field mapping

Data identification

Deduplication

Order orchestration

Custom Dashboards

Recognize patterns and
trends with dynamic metrics

keylight allows businesses to follow their customers from the first touchpoint throughout the entire customer journey. Different teams can configure designated reports to understand trends and see the correlations quickly.